{"id":602,"date":"2026-07-27T23:39:01","date_gmt":"2026-07-27T23:39:01","guid":{"rendered":"https:\/\/cityflowjournal.com\/?p=602"},"modified":"2026-07-27T23:39:01","modified_gmt":"2026-07-27T23:39:01","slug":"how-andy-burnham-mogged-britain","status":"publish","type":"post","link":"https:\/\/cityflowjournal.com\/?p=602","title":{"rendered":"How Andy Burnham mogged Britain"},"content":{"rendered":"
\n

Comrade, this long march is one hell of a slog. I speak of Andy Burnham\u2019s social-media campaign, a relentless process of ingratiation with the credulous commenters of TikTok. A week into Arr Andy\u2019s run, I\u2019m pooped. Reminds me of hitching home from Knebworth in \u201896.<\/p>\n

Read more The Left\u2019s war on anti-crime tech<\/a><\/p>\n

At the time of writing, Andy Burnham has more than 350,000 followers on TikTok. Our new prime minister follows only three accounts: UK Labour, Labour North West and a middle-aged Nigerian woman named Bemi Orojuogun. Who she? Zoomers know her as \u201cBus Aunty\u201d \u2014 a content creator who blew up in 2024 for posting silent, selfie-mode videos showcasing her love for London buses. It\u2019s the sort of thing an older relative would put on Facebook for a handful of likes; over on TikTok the gimmick earned her 440,000 followers (more than the PM) who all fawn over her pure-hearted, just-naff-enough Boomerism. Off the back of her success Orojuogun has collaborated with brands and bodies cashing in on her Zoomer fandom \u2014 among them Burberry, TfL and UniDays.<\/p>\n

Last week she linked up with Burnham himself. Over an inevitable audio clip of The Smiths\u2019 \u201cThere Is a Light That Never Goes Out\u201d, Bus Aunty beams into the camera while Burnham edges, Nosferatu-like, towards her, clasping her shoulders in an ungainly embrace as a green double-decker cruises past, its sign reading \u201c\u00a32 bus fares\u201d in homage to the new government\u2019s flagship policy. One could not imagine a more bang-on totem for Burnham\u2019s Britain: twee, memeable civicslop with a side-order of Morrissey. The video has more than half-a-million likes: Burnhammaxxing is working. And it\u2019s horrifying.<\/p>\n

Elsewhere on TikTok, Burnham presents to camera, summarizing the \u201cfive things I\u2019ve done in my first week as prime minister\u201d. This video is aimed at distracted Zoomers with body-temperature IQs: like Cocomelon dancing fruits, the PM hypnotizes us with bouncy subtitles and rousing zoom-ins as he runs through the days of the week. \u201cMonday I launched a new national drive to end rough sleeping. On Tuesday I announced a tax cut on energy bills. On Wednesday, that\u2019s \u2018wed\u2019, \u2018nes\u2019, \u2018day\u2019\u2026\u201d Except not the last one, obviously. But it may as well have been judging by the intellectual heft of the commenters who propose big-brain policies like: \u201cLower retirement age to free up jobs\u201d and \u201cmake Freddos 10p again gaffer\u201d.<\/p>\n

In another David Brent-worthy video, Burnham shows a chinless RADA-reject around No. 10 North, a dreary gray boardroom seeded with memorabilia. There\u2019s a gold Smiths disc (\u201cI need to return that to Johnny Marr, actually! Haw haw\u201d). A whiteboard doodle of the PM playing football against Liverpool (get oop mush!) and, in a sphincter-tightening \u201cgaffe\u201d, the camera lingers on a big screen showing YouTube search results for \u201chow to make the perfect cup of English tea\u201d. \u201cWoah! Hang on,\u201d says our unelected premier, slamming the laptop shut. \u201cYou don\u2019t need to see that.\u201d It\u2019s dismal, but the troglodytes of TikTok snaffle up the scraps anyway. \u201cNice to see a prime minister with some personality it\u2019s a breath of fresh air,\u201d says one commenter. Another reads: \u201cSeems a bit down to earth tbh Keir Starmer just came across as a silver spoon out of touch ponch [sic] that took everything super serious.\u201d And perhaps this commenter, \u201cHarley\u201d, has a point: how daft <\/i>to be forever banging on about gilts or government spending. Booooring! Let\u2019s see that record collection. I love jellied eels, me \u2014 oh wait, wrong region. I mean, erm, shove some chips in a barm cake. <\/i>What tax rises?<\/p>\n

Welcome to the next three years: a neverending bad trip of Burnham sitting with his chancellor, John Healey, \u201cblind-ranking pub snacks\u201d. Crunching down on scampi fries, our PM says \u201cit takes me back to the back room of the Cherry Tree\u201d, wherever that is. But it doesn\u2019t matter <\/i>where it is, you prole: what matters is that it sounds <\/i>right, it sounds <\/i>like the sort of place where Mark E. Smith once shoved a pork pie up his nostril, or the cast of Coronation Street <\/i>did pre-drinks before butt-chugging Vimto in the Hacienda loos. That\u2019s Manchesterism for you: weapons-grade relatability, gobblicious reference-grabbing. You will <\/i>be related to, ya posh twat! Yes, I\u2019m the one deciding the future of this country \u2014 wanna hear my favorite Stone Roses B-side do ya? Mad fer it!<\/p>\n

The problem is that TikTok has its own trapdoors \u2014 and you can just as easily look a fool online as on Sunday with Laura Kuenssberg<\/i>. The satirical TikToker known as Zo\u00eb Bread, known for rattling low-level council officials with absurd trolling campaigns, may be just the right prick to burst the Burnham bubble. The 31-year-old found fame hiding her face behind a slice of bread while terrorizing Manchester City Council over misplaced parking signage with her signature faux-naif flat affect. Lately she has turned her attention to a series of enormous warehouses despised by residents in the Astley Business Park in Wigan, entering a David and Goliath battle with the local authorities and the logistics firm Whistl, which runs the site.<\/p>\n

No doubt sniffing the PR opportunity of engaging with Bread, a hyper-online \u201clittle guy\u201d freedom fighter, Burnham appeared on the radio in January saying that he did not have a \u201cformal role\u201d in the dispute as mere mayor, but that there had to be \u201cwork to find a fair remedy\u201d. Now that he\u2019s in No. 10, Bread is holding his feet to the fire. Over a rapid-fire montage of the Prime Minister\u2019s social-media campaigning in her latest video, she said: \u201cI\u2019m sure if we tag him enough we can make sure he sees this video in case he\u2019s forgotten.\u201d The commenters, all die-hard Breadheads, are keeping their eyes peeled. \u201cThis could be his first real test. We are all watching. Go Zoe,\u201d reads one. Another makes explicit the craven irony of Burnhammaxxing: \u201cI\u2019ve seen Andy Burnham respond to so many TikToks. Weird he\u2019s not picked up this one yet.\u201d<\/p>\n

Read more How Cuban politics infiltrated America<\/a><\/p>\n

That\u2019s the thing about social media: at some point it becomes its own constituency with bespoke demands. If you\u2019re a compulsive people-pleaser as Burnham seems to be \u2014 aides are said to complain about him always being late, forever waylaid by a thousand impromptu conversations with the general public \u2014 might this deter you from making unpopular calls, cashing in your political capital? And if you don\u2019t <\/i>make TikTokers\u2019 dreams come true, what then?<\/p>\n

Prime ministerial popularity contests are, for this reason, always suspect. And for normal voters, they are infuriating. Anyone who wants to be treated as an adult by our politicians must find the Burnham charm offensive frustrating. For this slopstream we can thank aides including 28-year-old Abby Tomlinson, the \u201cbrains behind the strategy\u201d. Tomlinson apparently cut her teeth on whipping up the #milifandom, Ed Miliband\u2019s erstwhile fan club (though who remembers anything about \u201cRed Ed\u201d bar the bacon sandwich and \u201chell yes I\u2019m tuffenuff\u201d?). Tonally, Tomlinson\u2019s Burnham creation is what \u201cYookay\u201d mastermind Drukpa Kunley has coined \u201cBuzzballism\u201d, a vibe with \u201cthe aesthetic sensibilities of a 19-year-old woman\u201d. Named for the spherical corner-shop beverage clutched by your archetypal milquetoast-progressive sociology student, Buzzballism is everything Burnham\u2019s campaign plumps for: diverse, trite and defensive with the ironical springboard of gay slang (\u201cit\u2019s giving intersectionality\u201d). Kunley aligns it with \u201cmulticultural Britain twee\u201d \u2014 Paddington, Benjamin Zephaniah and PinkPantheress. A cheeky sassy lovely-jubbly Blitz-spirit bangers-and-mash Bus Aunty paradise.<\/p>\n

If Burnham wants to cozy up to this political caste, it is because its values are exceptionally nebulous and vibes-based. This is highly convenient for a premier in the opening salvos of an unwinnable battle to remain a popular British PM, because at least there\u2019s hope that personality might distract, for a little while at least. Buzzballistas are highly susceptible to Britcore polyfilla \u2014 discussion of biscuits, bands and UKTV Gold, and the like \u2014 and this above anything is Burnham\u2019s brand. These young women also tend to be the great influencers of Zoomer politics: their takes on social issues, often integrated within favorite formats like TikTok makeup tutorials, make their way to the apathetic normies who care more about general principles (kindness, equality, justice) than their downstream realities (prohibitions, taxation, laws). Buzzballism keeps things light: this is a comfy corner of the discourse in which our new PM seems determined to shelter while he can.<\/p>\n

What\u2019s not to like? Well, this. The problem with social media Burnhammaxxing is that it insults the intelligence of the British public, who, we hope, require more action and scrutiny than a few campy TikToks. The new PM\u2019s team may think tickling Gen Z is win-win, but replicating every trend \u2014 childhood throwbacks, Love Island <\/i>references, \u201cmorning run\u201d POVs \u2014 may bite Burnham on the backside when it turns out that high-ranking politicians are definitionally un<\/i>relatable, remote and exceptional, and are drained of popularity as soon as the first inevitable banana peel appears. It\u2019s no comfort for leaders to be \u201cjust like us\u201d when they end up leading us off the edge of a cliff.<\/p>\n

Nor will Burnham\u2019s your-cool-uncle posturing save his rep among his young PIPster fans, who look likely to be whacked with big changes to their welfare qualification to fund the PM\u2019s ambitious social-care plans. He used a weekend breakfast interview to signal that he would \u201cget really serious as a country at getting welfare down\u201d \u2014 probably including the 87,000 16 and 17-year-olds on PIP, many of them for mental health and neurodiversity \u2014 and kick away the crutch for the million-odd NEETs who are more likely than most to spend all day shut in their bedrooms, slobbering over his TikTok persona. If this is the demographic he hopes to court, can he really smite them in his first month in office? That\u2019s the problem with all this relatability: soft-as-grease parents who want to be a toddler\u2019s \u201cfriend\u201d soon discover their little tyrant\u2019s lack of respect when it\u2019s time to tell them \u201cno\u201d.<\/p>\n

Burnham is but a week in; we should give new prime ministers time to prove their mettle and allow them to be, sometimes, unpopular. Better that than a revolving door of hostages (or sausages, as Starmer might call them) to public opinion. But while giving him a fair shot, we should absolutely be suspicious of Burnhammaxxing. Politicians are not there to form cozy parasocial relationships with voters; at best they end up toothless totems of former optimism like Bernie Sanders, and at worst disgraced clowns like Boris Johnson. No, they are there to get on with the job: a twat in a T-shirt is a twat all the same.<\/p>\n

Read more The political problem with cousin marriage<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Comrade, this long march is one hell of a slog. I speak of Andy Burnham\u2019s social-media campaign, a relentless process of ingratiation with the credulous commenters of TikTok. A week into Arr Andy\u2019s run, I\u2019m pooped. Reminds me of hitching home from Knebworth in \u201896. Read more The Left\u2019s war on anti-crime tech At the […]<\/p>\n","protected":false},"author":1,"featured_media":601,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180],"tags":[],"class_list":["post-602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insta-politics"],"yoast_head":"\nHow Andy Burnham mogged Britain - \u0421ity Flow Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cityflowjournal.com\/?p=602\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Andy Burnham mogged Britain - \u0421ity Flow Journal\" \/>\n<meta property=\"og:description\" content=\"Comrade, this long march is one hell of a slog. 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