{"id":466,"date":"2026-07-09T04:13:06","date_gmt":"2026-07-09T04:13:06","guid":{"rendered":"https:\/\/cityflowjournal.com\/?p=466"},"modified":"2026-07-09T04:13:06","modified_gmt":"2026-07-09T04:13:06","slug":"why-david-brent-died-in-slough","status":"publish","type":"post","link":"https:\/\/cityflowjournal.com\/?p=466","title":{"rendered":"Why David Brent died in Slough"},"content":{"rendered":"
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\u201cIf you put Varun in front of people, he\u2019ll just talk about startup fundraising for two hours. I highly doubt David Brent could do that.\u201d We\u2019re in Slough\u2019s premier office space and local worthy Vineet Vijh, a man who has made it his life\u2019s mission to overturn the reputation bestowed upon it by Ricky Gervais and The Office<\/em>, is giving me a tour of the town\u2019s newfound pride and joy.<\/p>\n

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Future Works, a co-working space at the end of the Elizabeth Line, is a disconcertingly optimistic upgrade to Wernham Hogg, the paper-merchant setting of The Office<\/em>. The program today celebrates its 25th anniversary \u2014 and still plays an outsized role in the national imagination when it comes to depicting the purgatory of worklife just outside the capital. \u201cThe last time something happened around here,\u201d says one 28-year-old product designer with the deadpan voice of Martin Freeman\u2019s Tim, \u201cwas when someone shat on the wall outside.\u201d<\/p>\n

But these jaded souls, once preyed upon by the likes of David Brent, are slowly being replaced. Now Slough is rallying around the entrepreneurs and thought leaders of Future Works in their bid to become UK Town of Culture in 2028, hoping to pip rival Guildford by pioneering the \u201ccreative expression\u201d of a very different England to the one depicted by The Office<\/em>.<\/p>\n

\u201cI\u2019m a networker,\u201d says 31-year-old Varun, one of Future Work\u2019s entrepreneurs, sitting in front of multiple screens in an eerily empty room. As he launches into a pitch for his fintech startup, there are a few stray Brentisms (his favorite film is Will Smith\u2019s The Pursuit of Happyness<\/em>) but few other signs of the former regional manager of Wernham Hogg. Unlike Brent, he is a boss first and only. He has no real desire to be a friend or entertainer, and certainly no cultural hinterland that might entail an admiration of Ian Botham or an impression of Basil Fawlty.<\/p>\n

\u201cBeing a founder can be lonely,\u201d Varun confesses when I give him the chance to expand on his workplace philosophy \u00e0 la Brent. He\u2019s already found himself crying in the toilets due to the stress of running a startup. That angst is appropriate: Slough, after all, doesn\u2019t exactly inspire the more whimsical, rural turn of England\u2019s present comic imagination, with its hits like The Detectorists<\/em> and This Country<\/em>. Here you can find Europe\u2019s largest collection of data centers, plonked in the midst of a place that both tops the country\u2019s league tables for income deprivation, and is the most ethnically diverse local authority outside London.<\/p>\n

Downstairs, I try to see if I can find a few Gareths, or even a long-suffering Dawn. But like the notorious brutalist roundabout from the opening credit, many of these familiarities have been replaced. \u201cI don\u2019t think Brent would survive here now to be honest,\u201d says Nilesh, who works as a financial consultant. \u201cWe\u2019ve had to make a few tough decisions around firing people because of AI. And I don\u2019t think he\u2019d manage that because ultimately he\u2019s a wimp.\u201d And then there\u2019s the town\u2019s diversity, he says, referencing the scene where David Brent gets two Asian warehouse workers mixed up. \u201cThere\u2019d certainly be more of that happening.\u201d<\/p>\n

Could the Slough of 2026 still produce a David Brent? It\u2019s a question of national significance, given The Office<\/em>\u2019s role in depicting a certain idea of England, one that sulks outside the M25, and which is in theory home to most of us, with our dull jobs and deferred dreams. Its geography reflects Brent\u2019s own ambitions. As he put it, \u201cSlough\u2019s a big place and when I\u2019m finished I\u2019ve got Reading, Aldershot, Bracknell.\u201d Yet these sudden London hinterlands are now forming the vanguard of a very different English worklife. Here you can find the ominous megastructures of the AI revolution, bearing down on co-working spaces left to run the less exotic fringes of our globalized services economy, where an anxious churn \u2014 graduates, officer workers trying to reinvent themselves, newly arrived migrants \u2014 all muddle along together.<\/p>\n

Slough, against the grain of its once-terminal drabness, now finds itself the champion of a lackluster kind of Anglofuturism. John Betjeman and his \u201cfriendly bombs\u201d have partly got their wish, thanks to Berkeley Homes and logistics developer SEGRO, with many of the brutalist, run-down shopping centers replaced to create a new landscape of self-contained residential complexes. From a distance, some of these plastic mausoleums can be confused for one of the town\u2019s many data centers, which have helped create a peculiar microclimate of isolated despair on London\u2019s far-flung borders.<\/p>\n

The irony of Slough\u2019s recent transformation is that The Office<\/em> rose to popularity in the ebb-tide of the New Labour years, a place where David Brent was left to roam in the mire of a lost future. On the eve of the millennium, Tony Blair pronounced his government had a \u201cthousand days to prepare for a thousand years\u201d. A timescale evidently rushed, as the country became plastered with call centers and the pastiche futurism of \u201cpseudo-modernism\u201d, one that produced a different kind of desperation to the crumbling postwar social contract it was intended to upgrade. For most people, Blair\u2019s \u201cinformation superhighway\u201d still meant being stuck in an office somewhere like Slough.<\/p>\n

And then there was Brent himself. The shock troops of New Labour were the middle managers and the Mondeo Men, those trying to straddle the blokey relatability of the Nineties with the prying managerial togetherness of \u201cThe Third Way\u201d. Sue Nye, a Labour apparatchik and wife of the BBC Chairman who championed the programme, thought she was watching a true-to-life documentary: a mistake perhaps brought about by her familiarity with the office of then-Chancellor Gordon Brown.<\/p>\n

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Once Wernham Hogg had taken hold in the national consciousness, it seemed to pop up everywhere. When Blair visited Slough police station after The Office<\/em>\u2019s second series, he greeted staff and modeled a drug test with Brentian panache. And so the regional manager from Slough became a sort of pathology for a nation weaned on delusions of grandeur, run by a set of politicians supposed to be delivering the future but who secretly fancied themselves as rockstars, humanitarians, and your own best friend.<\/p>\n

Now a version of the future Blair once promised seems to have finally arrived in Slough \u2014 albeit one with less comic potential. When Vineet Vijh shows me a script of his updated version of The Office<\/em>, set in Future Works and co-written to boost the Town of Culture bid, it\u2019s clear that Slough\u2019s attempts to find its feet in this new world have ended up slightly hysterical. And in this it certainly manages to capture the country\u2019s own changing comedic manners, less masochistic and self-deprecating, and more in tune with a different national preoccupation: trying to broker a safe and gentle way for all the different tribes that now occupy modern Britain to get along.<\/p>\n

The humor is derived not from everyone being \u201ctrapped\u201d, as they were in the Slough of the 2000s, but from what happens \u201cwhen everyone is free\u201d. Unsurprisingly, there is now no place for Chris Finch, Wernham Hogg\u2019s blokey sales rep, who does not survive the updated sitcom\u2019s desired shift from \u201coffice culture to 150 cultures\u201d. He is now a LinkedIn influencer. Comic set pieces revolve around the office\u2019s diversity, both in background and occupation, with running gags involving \u201cpitches every Friday that might change the world\u201d and \u201cflash mobs of dancers\u201d frustrating the efforts of the documentarians. Curiously, despite potentially thriving in such an environment, David Brent is missing entirely.<\/p>\n

\u201cThere is something I like to call Schr\u00f6dinger\u2019s Slough,\u201d says Rob Deeks, a social worker and champion of the town, as I ask him to take me on a tour to see if the new sitcom really does justice to the town. \u201cTo outsiders it is simultaneously a drab, gray and dreary place, but then also a vibrant, growing and sometimes dangerous place that no one apparently wants to live in.\u201d When I suggest he might be touching on the broader condition of England, he takes me on a whistle-stop tour: a 10-minute drive that takes in the playing fields of Eton, a busy mosque now serving one of the first estates built to home bombed-out Londoners, and a data center that wafts the smells of cremated plastic into back gardens.<\/p>\n

For the town\u2019s population, Deeks suggests this environment can create a peculiar unease, a sense that they\u2019re living in a future that doesn\u2019t really want them. \u201cTo be honest,\u201d he says, \u201cI don\u2019t think the people living here have any idea what goes on in there\u201d, pointing to a row of semi-detached houses that back onto a data center where the majority of England\u2019s internet traffic is processed. \u201cSlough is full of people who have just moved here or are just trying to get by. I think this stuff gets put here because you know they\u2019re not going to make a fuss.\u201d<\/p>\n

Closer to the heart of Slough, I go in search of some more familiar set pieces from The Offic<\/em>e, spots that might spark a bit of life into the town\u2019s new sitcom. \u201cNo one goes out anymore in Slough,\u201d say a pair of NHS nurses, implying that there would be no one left in Chasers, the nightclub from series one, for Brent and Chris Finch to chat up. \u201cThe people who work just seem to live in their own world, and then there are now lots of people here from places where drinking is not a big part of their culture.\u201d Where would they set a sitcom in Slough now? The two look at each other bemused. \u201cI\u2019m not really sure. Perhaps you can try out the high street, which still has the odd character.\u201d<\/p>\n

Vineet Vijh at Future Works warned me not to go to the high street. He insisted it was not representative of his aspiring Town of Culture. It certainly contains past ruins from previous efforts at regeneration. There\u2019s a boarded-up shop, with a flowery facade that reads: \u201cSlough Celebrates Neurodiversity\u201d. Graffitied onto it is an argument about immigration and the odd \u201cAllahu Akbar\u201d in a frantic scrawl.<\/p>\n

Much of this will soon be replaced, with Berkeley Homes having bought up the shopping center, promising a residential-cum-leisure-complex it insists will make people want to \u201cenjoy and actually visit Slough\u201d. By 2039, those living in its penthouse will be able to view the Future Works by the Elizabeth Line, and gaze across the M25 towards the shimmering lights of Hounslow and Heathrow.<\/p>\n

In the meantime, I spot an unlikely pair outside the derelict shopping center, a man who looks eerily like Chris Finch, who has just lost his patience at the job center. He\u2019s with a woman wearing a black hijab. \u201cOh fuck off,\u201d he screams at her before marching off. \u201cDon\u2019t worry about him,\u201d she says. He\u2019s just having one of his moments.\u201d And sure enough the pair are suddenly back together, conspiring as they walk briskly up the high street. This odd couple are never going to win Slough its Town of Culture prize, but they\u2019re certainly the makings of a more fitting drama than the one set in Future Works.<\/p>\n

Read more Did Homer have a woman problem?<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cIf you put Varun in front of people, he\u2019ll just talk about startup fundraising for two hours. I highly doubt David Brent could do that.\u201d We\u2019re in Slough\u2019s premier office space and local worthy Vineet Vijh, a man who has made it his life\u2019s mission to overturn the reputation bestowed upon it by Ricky Gervais […]<\/p>\n","protected":false},"author":1,"featured_media":465,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":["post-466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-25-years-on"],"yoast_head":"\nWhy David Brent died in Slough - \u0421ity Flow Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cityflowjournal.com\/?p=466\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why David Brent died in Slough - \u0421ity Flow Journal\" \/>\n<meta property=\"og:description\" content=\"\u201cIf you put Varun in front of people, he\u2019ll just talk about startup fundraising for two hours. 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